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About us


ABOUT US

Soul Sketch is an Emirati-managed, fresh and aspiring event management company specialized in creating exceptional experiences for social, corporate, schools and community events. 

We bring familiarity, passion, creativity and precision to every project. In addition to our services that include event concept design, vendor co-ordination, and on-site man​agement; we turn social and cultural ideas into relevant experiences. As new company, we aim to bring personalized approach and memorable events to our clients in stress-free style. We are passionate about the Gulf's Culture. We bring heritage to life in a way that feels relevant, live and personal through immersive, culturally inspired experiences. Guided by our values of authenticity, balance, respect, creativity and building trust.

What drives us

Vision…Our vision is to become a regional leader in helping people embrace their authenticity and appreciate the beauty of diversity in others' cultures.

Mission…At Soul Sketch, we celebrate the richness of the Emirati and the Gulf DNA, using events to bridge cultural gaps, inspire creativity and personal growth. Our mission is to preserve the UAE heritage as well as explore culture and wisdom of other parts of the world.

Values… authenticity, balance, respect, creativity and building trust


 “Art. Wellbeing. Connection. 
A journey of growth together

Our Team

Creating melting pot of ideas & inspiration

Dr Amal Salim Al Halylan

Founder of Soul Sketch, Manager & Creative Director

Psychiatrist, with diverse experience in health care research and management. Organizational behaviour, change management, health and safety, oil and gas. Creative and able to promote new ideas and change the perspective through practical experiences, workshops innovative ideas.


Andrea Aliani

Creative Visual Designer

Blending creativity with purpose; Andrea transforms ideas into visuals that connect, inspire, and stand out. Every color, shape and details is thought of carefully turning concepts into eye-catching visuals making Soul Sketch brand unfrogettable.